Scaling from PLG to Enterprise Sales is no easy feat.

​And if you're building a SaaS business in CEE, you're probably figuring out the right playbook.

​That’s why Startup Hungary and SaaStanak teamed up to bring together top founders and operators at PLG to Enterprise Sales in Budapest! ​Startup Hungary is fueling the Hungarian startup ecosystem, while SaaStanak is the leading SaaS community in CEE. Together, we’re bridging founders, operators, and expert voices to share battle-tested insights on scaling SaaS from PLG to enterprise.

​Who joined the conversation?

• ​Sara Archer (VP of Sales @ ChartMogul) – Expert in scaling revenue teams from PLG foundations.

​Sara Archer is a recognized SaaS revenue leader and the VP of Sales at ChartMogul, the leading Subscription Analytics Platform. There she's helped thousands of SaaS founders harness their billing data to make decisions and grow recurring revenue faster.Sara has 10 years building ambitious, international sales teams. Ask her about SaaS metrics, PLG sales, sales methodologies, or sales CRMs.

• ​István Csanády (Founder @ Shapr3D) – Grew a CAD SaaS product to global enterprise adoption.

​István Csanády is the Founder & CEO of Shapr3D, a game-changing 3D modeling tool that’s redefining the CAD industry. Under his leadership, Shapr3D has won the Apple Design Award and been featured at multiple Apple launch events, earning backing from top VCs like Point9 Capital, Creandum, and Lifeline Ventures. Known for his bold takes on startups and the Hungarian ecosystem, István brings deep insights into scaling and innovation.

• ​Zoltan Bettenbuk (CEO @ Timebutler) – Engineering leader turned SaaS founder & CEO, bringing real-life lessons from the trenches.

​Zoltan Bettenbuk is a tech enthusiast, entrepreneur, currently working at saas.group as a CEO @ Timebutler, he's a founder @ SendStreak, co-founder @ Fishbole. Experienced entrepreneur, founder, and engineer with over 16 years of expertise in software development, leadership, and product delivery, who likes to get things done without unnecessary round trips.