Emotions sell, not logic, which is why it’s essential that brands evoke emotion. Applying behavioural science to your marketing activations can be your secret weapon.

​In this interactive workshop, we explored iconic brands and social experiments to showcase how successful branding relies on psychology. Participants left with a strong understanding of how to think about creating or optimising their brand book starting from their visual identity to the tone of voice their customer-facing teams should use. Branding is in it for the long game, so it’s essential to invest in it consistently.

About the speaker:

​Emi Agg is a seasoned Global Growth Marketer with expertise from startups to large enterprises in cities like San Francisco, Paris, London, and Budapest. With deep roots in B2B, ABM, and B2C strategies, she's contributed to brands like LinkedIn, Nokia, and Orange. Now, she heads up her consultancy, Do it right marketing. Emi actively mentors professionals, aids startups with growth marketing, and champions women in business.